Watch how Cordelia works, start to finish

• 0:00The problemMost field work is invisible to the people who pay for it.
• 0:25What Cordelia isA field work platform that also runs surveys and online shops.
• 0:49Business owner: launch a campaignStart from a ready-made campaign, fill in the form, launch, review photo proof, approve and pay.
• 1:50Field agent: get paid for workA job alert, the brief, a report filled in on the phone, offline saving, the wallet and a proof page.
• 2:39Surveys: ask your customersBuild a survey, share the link, customers answer on a phone, results arrive as charts.
• 3:31Storefront: sell onlineSet up a shop, add a product, a customer orders on a phone, the owner confirms payment.
• 4:40Q bot: smart advice for your businessQ bot checks campaigns, surveys and your shop, tells you what to fix, and links straight to the right page.
• 5:28Shop and surveys on WhatsAppCustomers order from a shop and answer a survey inside WhatsApp. The business sees an ordinary order.
• 6:30Agencies: many clients, one accountTag campaigns to clients and hand over verified results pages.
• 7:00Prices: Price Board, WhatsApp checks, Price DeskPrices from people who saw them, a price check on WhatsApp, and a Price Desk to compare your own prices.
• 8:08StartVerified field agents, photo proof, pay on approval, smart advice.

Everything in the video is demo data on the real Cordelia system. Press a chapter to jump to it.

The problem

Most of what happens in Nigerian shops, markets and streets is invisible to the people who pay for it. Was the shelf stocked? What does rice cost in Kano today? Cordelia answers with proof: verified field agents, photos, street addresses, and payment only for approved work. Here is how it works, for business owners, field agents, agencies, and anyone who needs real prices.

What Cordelia is

Cordelia is a field work platform. It also runs surveys and online shops. A business posts a job. Verified agents nearby take it, and send back reports with photos and a verified location. The business approves the good work, and the agents get paid. Everything you see from here is demo data: invented names, shops and prices, on the real Cordelia system.

Business owner: launch a campaign

Meet Ada, who runs Sunrise Foods in Lagos. She sells cooking oil, and she wants to know what it costs on shelves across the city. She starts with a ready-made campaign: a shop check. The brief is already written. She gives the campaign a name, asks for forty results, and sets what each result pays. She adds her rules for the agents. She opens it to applications, sets the budget, and launches. The money is secured in a vault, so agents can see the pay is real. Verified agents apply and start work. Every report arrives with photos and a street address. She opens a photo and sees the shelf, the price tag, and where it was taken. She approves the good work, and the agent is paid straight away. When enough reports are approved, she can publish a verified results page and share it on WhatsApp. It never shows agent surnames, phone numbers, or what they were paid. It is proof for her team, her customers, or her investors.

Field agent: get paid for work

Now meet David, a verified field agent in Lagos. When new work appears near him, Cordelia sends an alert. The brief shows exactly what the job pays, before he applies. On site, he fills in a report. He ticks that it counts toward the target, picks the report type, and types what he saw: the price on the shelf, and the stock. He adds photos of the shelf and sends it. The business sees it straight away. If the signal drops, the report is saved on his phone and sent when the network returns. When the business approves, the money lands in his wallet, ready to withdraw to his bank. His approved work builds a proof page he can share on WhatsApp. It shows his first name, his approved reports and his rating, but never his phone number or his pay.

Surveys: ask your customers

Back to Ada. She also wants to hear from her customers directly, so she builds a survey. She gives it a title and a short description, makes it open to anyone with the link, and rewards every answer with two hundred naira of airtime. Then she adds her questions, one by one: choose one, a number, a rating, and an open answer. She types each question, picks its type, and lists the choices. She publishes it, and Cordelia gives her a link to share. A customer opens the link on her phone. No app and no account. She fills in her details. She answers the questions in about two minutes and sends it. Cordelia checks for duplicates, then pays her airtime. Results come in live: a chart for every question, and every answer in a table. Ada can approve responses, export the data, or ask Cordelia to analyse it.

Storefront: sell online

Ada also sells online, with a Cordelia storefront. She writes a short tagline and a description, and adds her shop address. She picks a look, adds an announcement, and publishes. Her shop is live, with its own web address. Adding a product is one form: a name, a description, and a category. Everything appears on the shop page exactly as she writes it. Then the price, how many she has in stock, and a photo. She sets it to active, and the product is live. Agents can even promote it for a commission. Shoppers see a clean shop, with categories, search, and prices in naira. It is also set up so Google and AI assistants can find the products. A shopper finds the shop on her phone, and taps the cooking oil. The page shows the photo, the price and the stock. She fills in her name, phone number and address. She picks her state, chooses pay on delivery, and places the order. She gets an order reference straight away. Ada sees every order in one place. When a customer pays by bank transfer, she checks the receipt and confirms it, and the money goes to her wallet.

Q bot: smart advice for your business

Cordelia now helps businesses get more done, not just run the work. When Ada signs in, Q bot has already checked her campaigns, her surveys and her shop, and lists the top fixes. Here it has spotted a campaign with no fee set for a completed result. Agents skip unpaid work, so Q bot suggests a fee, based on what similar campaigns pay. She taps the button, sets the fee, and saves. The tip disappears, and Q bot moves on to the next one: a survey with no reward, and reports waiting for approval. If a problem is still there after a few days, Q bot sends one short email with the top fixes, and never more than one a week. It watches surveys and products too: a survey with no reward, a sold out product with a waiting list, or a shop with no easy way to pay.

Shop and surveys on WhatsApp

The shop is on WhatsApp too. Tayo messages Cordelia what she wants: cooking oil, Lagos. She gets a list of matching products, and taps the one she likes. She picks how many, then types her state, her area, her name and her address. Cordelia works out the delivery fee for her area, and shows the total before she confirms. She chooses how to pay. Each shop decides which options it offers: card, bank transfer, pay on delivery, or talking to the seller. When Ada confirms the payment, Tayo is told on WhatsApp. For Ada, it is an ordinary order with a WhatsApp tag. She packs it and marks it shipped, and Tayo is kept up to date. Each shop can choose whether to take part, and Cordelia can switch the whole thing off at any time. Surveys work on WhatsApp too. Bola sends the survey code, and the questions arrive one at a time. She replies with a number, then a price, a rating and a few words. Her answers land in the same results page as everyone else's, live for the business.

Agencies: many clients, one account

Some businesses never run field campaigns themselves. Agencies do it for them. Joy runs Bright Path Activations, and looks after several clients from one Cordelia account. Each campaign is tagged to its client, so she sees the campaigns, the approved reports and the spend for each one. When the work is done, she publishes a verified results page that says: prepared by Bright Path Activations, for the client. The client sees proof, not a spreadsheet.

Prices: Price Board, WhatsApp checks, Price Desk

The last group is anyone who needs to know what things cost. Every price on the Price Board comes from someone who saw it, with the place and the date. A number only appears when enough different people have reported it. Open a product to see the trend, the typical range, and how the number was made. Every Monday, Cordelia publishes a weekly Price Index: a simple basket that anyone can quote, with a link back. You can check a price on WhatsApp. Send the word price and an item, and Cordelia replies with the typical price, the usual range, and how many people reported it. And anyone who contributes can send a price the same way. Chidi types what he paid, picks the item, and Cordelia reads it back before saving it. One word to confirm, and his price counts on the board. Businesses get a Price Desk. Ada adds the products she sells, with her own price, and sees how she compares with the market, and what her margin is. And when she needs proof, she can ask the market. A field agent checks a price, checks the stock, verifies her shelf price, or visits a competitor, and answers with a photo.

Start

That is Cordelia. Businesses get proof, surveys, a shop, and a smart assistant. Agents get paid work. Agencies get results to hand to their clients. And everyone gets prices they can trust, on the web and on WhatsApp. Start at cordelia dot com dot ng.