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Competitor and market comparison

Competitor price monitoring in Nigeria: see what rivals charge, with proof

Most Nigerian shops cannot be scraped from a website. The honest way to know what a competitor charges is to look at the shelf. Cordelia sends a verified agent to do exactly that, once or on a repeating schedule, and shows you how the answer compares to the wider market.

To monitor competitor prices in Nigeria with Cordelia, name the rival’s shop in an Ask the Market price check. A verified field agent visits it, photographs the shelf price and reports back, usually within a day. Choose to repeat the check every week, every two weeks or every month and Cordelia tells you when the price moves. Your Price Desk then shows whether you are above or below the typical market price, so you see both what one rival charges and where you stand overall.

₦2,500per competitor price check
Photoproof of the shelf price
Market viewfree on your Price Desk
A business owner comparing their prices with a competitor’s on Cordelia
What you get

Two views of your competition

One rival, checked on the shelf

Name the competitor’s shop and the item. An agent visits, photographs the price tag and reports the price, the shop name and whether it is in stock.

The whole market, not just one shop

Your Price Desk shows the typical market price for the products you sell, so you can tell whether a rival is cheap or the whole market has moved.

Where you stand, in numbers

Enter your own price and see if you are below, in line with or above the market, and what your margin is, before you react to a rival.

Competitor watch: repeat it automatically

Set a check to repeat weekly, every two weeks or monthly. Each run is a normal price check paid from your wallet, and you are told when your rival raises or cuts the price, and how that compares with yours. It pauses by itself if your wallet runs short.

Alerts when the market moves

Be told when the price of something you watch moves by the size you choose, so you are not the last to know.

See who is out of stock

A stock check tells you whether a rival’s shelf is empty, a good moment to hold your price. Shortages reported by several people also show on your Price Desk.

Compare your campaigns too

Cordelia’s campaign benchmarking shows how your field campaigns perform against others in your category.

How it works

How to check a competitor’s price on Cordelia

1

Name the shop and the item

In Ask the Market choose Price check, pick the item and state, and type the competitor’s shop name or area.

2

Pay the fee from your wallet

The fee (₦2,500 per answer) is held, not spent. Unanswered after 48 hours means a full refund.

3

An agent visits and photographs the shelf

You get the price, the shop name, the stock status and a photo.

4

Repeat it if you want to keep watching

Choose to repeat the check weekly, fortnightly or monthly. You are alerted when the price changes, and can pause or end the watch any time.

5

Compare it to the market

Open your Price Desk to see how your price and the competitor’s sit against the typical market price.

The difference

Competitor price monitoring: the options

The usual wayWith Cordelia
How you find outSend a staff member or a friend, or guess.A verified agent in that state does it for a fixed fee per answer.
Is it proven?Maybe a text message.A photo of the shelf price with the shop name.
Seeing the bigger pictureOne shop at a time.The live market price and your position against it, on the same Price Desk.
CostA research agency project, or staff time and transport.From ₦2,500 for one answer.
Cost of a missPay and wait.Refunded if no agent answers in time.
Who uses it

Built for Nigerian traders, brands and distributors

Retailers and supermarkets

Check whether the shop down the road really is cheaper before you cut your price.

Distributors and brands

Check what retailers charge for your product and for rival brands in other states.

Online sellers

Compare your online price to what the same item costs in the physical market.

New market entrants

Understand the price range in a state before you launch there.

At a glance

The details, plainly

How a rival is checkedA verified field agent visits the shop and reports what any customer could see on the shelf.
Cost₦2,500 per answer.
SpeedUsually within a day. Open for 48 hours, then refunded if unanswered.
What it is notIt does not scrape websites, log in anywhere or read private information. Agents only report public shelf prices.
ProofA photo and the shop name with every answer.

Fees and windows are read live from Cordelia’s settings.

Answers

Questions people ask

How can I find out what my competitors are charging in Nigeria?

The most reliable way is to check the shelf. With Cordelia you post a price check in Ask the Market naming the competitor’s shop, and a verified field agent visits, photographs the price tag and reports back. Your Price Desk then shows how you compare to the typical market price.

Is competitor price monitoring legal and ethical?

Cordelia agents only report what anyone walking into a public shop could see, such as the price on the shelf. They do not access private information, log in to anything or scrape websites.

How much does a competitor price check cost?

₦2,500 per answer, held from your wallet until you accept it. If nobody answers within 48 hours, it is refunded.

How fast is the answer?

Usually within a day, depending on agents available in that state. You are told as soon as an agent answers, and an answer is accepted automatically after 24 hours if you do nothing.

Can I monitor a competitor automatically every week?

Yes. When you post a price check for a named shop, choose to repeat it every week, every two weeks or every month. Each repeat is a normal check, paid from your wallet only when it is posted and refunded if nobody answers. You are told when the price moves, and the watch pauses by itself if your wallet cannot cover the next run. It is still a person visiting the shelf, not website scraping.

What does the Price Desk add beyond one competitor’s price?

It shows the typical market price for your product by state, whether you are above or below it, your margin and alerts when the market moves. A free account can watch 3 products.

Can I check competitors in a state where I do not operate?

Yes. Choose any Nigerian state when you post the check. It depends on a verified agent being available there, and you are refunded if none answers in time.

Do competitors see that I checked?

No. Your check is private to your account. The shop is not told who asked.

Find out what your rival charges

Create a free business account, name the shop and a verified agent goes and looks.

Check a competitor’s price
Get started

More ways to use Cordelia

Pick what fits you. Each one takes a couple of minutes to start.

Credit agents from your own site

Add one line of script to your website and Cordelia credits the agent whenever a visitor from their link signs up, orders, messages you on WhatsApp, sends a form or books. Works for any brand.

See the website tracker

Run your first campaign

Set the goal, set the pay, and let verified agents deliver. You only pay for results you accept.

Open a business account

See what things really cost

Live shelf prices by state, LGA and area, with rises and falls by day. Combined and anonymous. Businesses and researchers can request reports.

Explore the Price Board